Influencer marketing is going out of style in favor of creator marketing. 

Influencer marketing is going out of style in favor of creator marketing. While “influencer” and “creator” sound interchangeable, there’s a big difference in how they make branded content. Influencers are known for a stream of #ads on their feed, usually tailored to the voice of the brand they’re working with and heavily encouraging a purchase by their followers. But creators, whether micro or even nano level, have more trust amongst their audience, and are expected to only make content about something they truly like. Creators also need a more creative role in the partnership, because their brand deals will more likely flow into the content they would already make—which is more authentic, and therefore attractive, to their followers. YPulse data shows young people trust that influencers and celebrities actually like a product when they post about it, but they’ll also trust a creator regardless of follower count. (Inc.)