A new study shows three ways brands can connect with young Latinos. YPulse has long said that brands need a dedicated strategy to understanding and connecting with young people of color—especially as our data shows how differently these consumers think and act from their White / non-Hispanic counterparts. When it comes to connecting with Gen Z Latinos, new data shows paying attention to language is key, but young people are far less likely to prefer Spanish exclusively. Instead, 20% prefer “Spanglish,” a blend of both their languages, over either exclusively—as it better reflects the blend of cultures they live in. In terms of media, the study finds connecting through music and TikTok are the prime ways to get the attention of this demographic. (Ad Week)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
