Paramount is joining the TikTok movie trend and releasing Mean Girls in 23 free parts. YPulse has told you how young people are using TikTok to watch full movies or TV episodes in short clips, despite the fact that the uploads aren’t exactly legal. Now, to benefit from the huge number of interactions these posts get, Paramount is uploading holiday season fave Mean Girls in the same style themselves. It might seem counterintuitive for a media brand to encourage this trend rather than continuing to paywall their most popular content, but the reality is this trend will persist either way, so brands might as well get a slice of the success. (Variety)
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