Lunchables’ campaign for its new Grilled Cheesies product taps into child-like playfulness. 

Lunchables’ campaign for its new Grilled Cheesies product taps into child-like playfulness. The company’s efforts to expand their line beyond the classic Lunchable snack pack include two ads, “Dr. Cripsy” and “Paradise,” that portray “kid-fueled daydreams” about the process of the Grilled Cheesies heating up in the microwave. The vice president and head of disruption at Kraft Heinz (Lunchables’ parent company) says they’re “building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world.” YPulse’s  Cooking and Diets report data shows 58% of Millennial parents agree they struggle to figure out lunch ideas for their kids, so quick meals from brands are always welcome. (Marketing Dive)