The CEO of Betterworks is using the “Lazy girl job” trend online to reexamine the relationship between bosses and employees.The social media phenomenon that is going viral on TikTok is a humorous nod to jobs that don’t exceed 9-5 hours, provide a good salary, and stable benefits—perfect for “lazy girls.” But Doug Dennerline, the CEO of Betterworks, is calling to other leaders’ attention that this trend is a call to action to address burnout culture within the workplace. He says that “lazy girl jobs” don’t mean that these employees “endorse lethargy or a lack of ambition. If anything, it champions the idea of healthy boundaries.” And he believes that companies need to make a better effort at repairing a healthy relationship with their workers by building trust and implementing health and well-being in the workplace. YPulse research shows that while Gen Z has been labeled “difficult to work with,” they actually just prioritize a healthy work / life balance. (Fast Company)
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