Apple’s latest campaign is promoting its global fintech angle. The company’s “Pay the Apple Way” push is highlighting their Apple Pay service through digital out-of-home (DOOH) ads across the U.S. and U.K. With statements like “Your watch is your wallet” and “Pay the secure way” the campaign is “meant to convey Apple Pay’s no-hassle nature.” Apple will also seek out marketing opportunities through social media, partnering with TikTok creators to post Apple Pay promotional content that inspires open dialogue with viewers. YPulse research shows that Apple Pay is Gen Z and Millennials third most used peer-to-peer payment app.(Marketing Dive)
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