Gap is partnering with Recess Therapy for their back to school push. The online video series—popular for its humorous interviews of kids, specifically the viral “Corn Kid”—is linking with the retailer on a marketing effort for this year’s BTS season. Included in the collab is an eight-minute interview from the Recess Therapy host with “quick-witted” school children about the importance of the first day of school, which will be available on Gap and Recess Therapy’s social media pages. This latest “light-hearted” campaign from Gap is targeting parents looking to shop for their kids, but YPulse data shows their own kids are biggest influence on these shoppers when it comes to buying BTS essentials. (Marketing Dive)
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