Fenty X MSCHF created ketchup packets that might be lip gloss, or might actually have ketchup in them Young consumers have grown jaded to brand collaborations; they’re everywhere now, and in order to really stand out from the crowd, brands are coming up with more experiential marketing to up the hype. This week, Fenty Beauty teamed up with Brooklyn art collective MSCHF for a collab called “Ketchup or Makeup”—yes, you read that right. The $25 collab box tests buyers’ luck: will the six identical, branded packets be full of actual ketchup, or the new red Fenty Gloss Bomb lip gloss? The mystery packets were also available at a pop-up hotdog stand in Union Square in New York City, where they could really get a hot dog, too. MSCHF is a pro at these zany marketing pulls, and first popped up on the viral list in April of last year when they made “Satan Shoes” with Lil Nas X (and got sued by Nike over it). So while something...
- Article
