Fenty X MSCHF created ketchup packets that might be lip gloss, or might actually have ketchup in them Young consumers have grown jaded to brand collaborations; they’re everywhere now, and in order to really stand out from the crowd, brands are coming up with more experiential marketing to up the hype. This week, Fenty Beauty teamed up with Brooklyn art collective MSCHF for a collab called “Ketchup or Makeup”—yes, you read that right. The $25 collab box tests buyers’ luck: will the six identical, branded packets be full of actual ketchup, or the new red Fenty Gloss Bomb lip...