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Gen Z & Gen Alpha are Influencing Their Millennial Parents’ Back-to-School Shopping

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Millennial parents are more likely to be shopping early and getting recommendations from their kids this back-to-school season…

TL;DR

  • Millennial Parents are more likely to get their back-to-school shopping done early than non-parent shoppers
  • They say their kids are the biggest influencers when it comes to what they buy for BTS season
  • Store displays as well as their friends / family are also big purchase drivers
It may be July, but for some Millennial parents, back to school shopping has already begun. YPulse’s new Back to School Shopping report data shows that 84% of Millennial parents view back-to-school shopping as its own shopping season—and it’s earlier than for other BTS shoppers. And when it comes to how they’ll decide what to...

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