Jell-O’s first brand makeover in 10 years is catering to young consumers. 

Jell-O’s first brand makeover in 10 years is catering to young consumers. The snack company’s rebrand includes a new logo and modern packaging, with its parent company Kraft Heinz partnering up with Brand Opus for the makeover effort. To keep up with changing consumer bases—especially younger ones—companies like Jell-O are making moves to target the Gen Z / Millennial customer; the brand aims to “take a look at our packaging and bring Jell-O into the future in a bold, playful, wonder-filled way,” according to the associate director of desserts at Kraft Heinz. YPulse research shows that Gen Z and Millennials love their snacks, so Jell-O’s revamp has the potential to make waves with these gens. (Marketing Dive)