TikTok opened its very first physical store in London. The social media giant chose Oxford Street, the famous shopping street of the British capital, to open its first brick-and-mortar store. While the pop-up store only lasted for a week, it highlights the brand’s move forward from ecommerce, two years after the launch of the TikTok Shop feature. YPulse’s research shows that a whopping 79% of European Gen Z currently use TikTok. (Trend Hunter)
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