TikTok opened its very first physical store in London. 

TikTok opened its very first physical store in London. The social media giant chose Oxford Street, the famous shopping street of the British capital, to open its first brick-and-mortar store. While the pop-up store only lasted for a week, it highlights the brand’s move forward from ecommerce, two years after the launch of the TikTok Shop feature. YPulse’s research shows that a whopping 79% of European Gen Z currently use TikTok. (Trend Hunter)