Mobile gaming is starting to take off in the fashion industry. Gaming apps are increasingly collabing with fashion brands as they see a positive response from consumers and more names in the industry entering the metaverse. Take Drest—for example: the mobile gaming app has seen 250% user growth each year and has raised over $30M working with brands from Cartier to Christian Louboutin. The online shopping platform Revolve is also entering the gaming space by partnering with the gaming platform Muus to engage the emerging generation of young consumers. The technology development manager at Fashion Innovation Industry explains that “Research has shown that Gen-Z customers are more likely to spend their money on fashion than on any other entertainment category,” and YPulse’s Gaming report shows that of the 95% of Gen Z and Millennials who say they play video games in some form, more than 20% say gaming influences the clothing they wear. (Glossy)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
