Anheuser-Busch is attempting to make a comeback with a “people-focused campaign.” 

Anheuser-Busch is attempting to make a comeback with a “people-focused campaign.” Following a huge sales dip and heavy consumer backlash as a result of collab between Bud Light and transgender influencer Dylan Mulvaney, the company is looking to win back the support of their customers with their new campaign. Titled “That’s Who We Are,” it revolves around the people, branding, and partnerships of the business, and also features a “We Make the Beer” ad, showing the employees behind the beer-making process. This marketing series from the brand is an effort to appeal to their previously loyal customers’ humanity and win them back over. YPulse’s Nightlife & Drinking report shows that 59% of 21-39-year-olds in the U.S. say they drink monthly or more often, with 34% saying they drink weekly, so this campaign will be crucial in making or breaking Anheuser-Busch’s young consumer support. (Marketing Dive)