Retailers are starting to use artificial reality mirrors to win over in-person shoppers. In the early ‘10s, the first attempt to incorporate “smart mirrors” into stores was pretty much a flop. However, with the development of AR growing exponentially, brands are taking advantage of this technology to reel back in IRL shoppers. These AR mirrors are set up in-store, where they “can track the body, so it follows people as they twist and turn to test the limits of the tech,” giving customers a completely immersive try-on experience—without having to change their clothes. Retailers are quickly catching onto the benefits this technology can provide, and more and more brands such as Nike, Men’s Warehouse, and Coach are adding AR mirrors to their stores, too. YPulse research shows that brands need to have more AR experiences and the majority (79%) of young consumers are particularly interested in AR try-ons. (Vogue Business)
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