Target’s Pride merch is standing out again for taking on Gen Z’s quirky humor. YPulse has told you before that young consumers have a critical eye when it comes to brand campaigns for Pride month: they can see right through a money grab from companies who don’t truly give support to the LGBTQ+ community. But year after year, Target has been earning the approval of young queer people thanks to their Pride collections, which are adorned with more than just rainbows and the slogan “Love is Love.” This year, their premiere item is a crop top which says, “Live Laugh Lesbian,” with even the font playing on the Millennial mom-chic “Live Laugh Love” décor. Influencer Matt Bernstein said while some find it cringe, they say “It’s high camp. I want it on everything.” And in a time where the LGBTQ+ community is facing so much turbulence, connecting with Gen Z’s unique humor is a way for brands to show young queer people they see and support them. (NBC)
