Sustainability is a key factor for high-spending consumer cohorts, including cross-border shoppers, luxury goods purchasers, and Millennials, when making online purchases. 

Sustainability is a key factor for high-spending consumer cohorts, including cross-border shoppers, luxury goods purchasers, and Millennials, when making online purchases. A report by ESW, based on data from 16K shoppers across 16 countries, shows that 83% of consumers consider sustainability in their buying decisions. Cross-border online shoppers prioritize sustainability and spend 4% more annually compared to domestic shoppers. Gen Z and Millennials engage in cross-border shopping frequently, with 39% of Gen Z shoppers and 34% of Millennials doing so 12 or more times per year—and Millennials are projected to be the leading cohort in global e-commerce spending in 2023. When targeting cross-border markets, “brands and retailers should note that young shoppers in countries like India, China, UAE, and Mexico prioritize sustainability criteria during their purchasing decision process.” Similarly, luxury shoppers consider sustainability to be the most important purchasing factor across various product categories like beauty, consumer electronics, and apparel. Plus, sustainable packaging and delivery are significant considerations for online shoppers and YPulse’s Sustainability report data shows that over half of young consumers think brands should develop more eco-friendly packaging. (Just Style)