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Gen Z and Millennials are redefining indulgent snacking. 

May 18 2023

Gen Z and Millennials are redefining indulgent snacking. A survey conducted by Loacker reveals that younger generations are increasingly focused on balance and mindfulness when it comes to sweet snacks. The survey indicates that taste remains important for all generations, but Gen Z and Millennials prioritize a balance between taste and high-quality ingredients that align with their lifestyle choices. They also found that Gen Z shows a higher concern for quality and avoiding excessive sugar compared to older adults. YPulse just told you all about Gen Z and Millennials’ snacking habits and our data shows that for young consumers, food is about feeling fulfilled above being traditionally “healthy.” (PRNewswire)