The Crocs x Minecraft collab is adding an augmented reality element that plays on what Gen Z calls “sport mode.” 

The Crocs x Minecraft collab is adding an augmented reality element that plays on what Gen Z calls “sport mode.” Crocs lovers have long distinguished two methods of wearing the shoes: either with the strap in the back called “sport mode” or the strap pushed to the front called “relaxed mode.” Now, The Crocs x Minecraft collab (which first launched in February) is capitalizing off the lingo by adding an AR gaming activation linked to the special edition shoes. The Crocs “Choose Your Mode” campaign is looking to reel in international consumers virtually through the partnership with Minecraft and is launching a game that features two gameplay modes—“sport” and “chill”—this week. Players can access the game by scanning the special Minecraft branded pair of Crocs using their phone with the chill mode taking them to a relaxed gaming world based on Minecraft’s creative mode and sport mode taking them to a survival mode-based environment where they must avoid surrounding lava. (Adweek)