TikTok has become a platform for petty customer dramas that captivate millions of viewers. Stories like art sales gone wrong, disappointing birthday cakes, and rude messages from online sellers are gaining viral attention. Viewers can’t help but get sucked into these stories because they find them relatable and feel a sense of vindication. Specific incidents can quickly go viral like “CakeGate,” when a customer complaining about a messy and overpriced cake led to a public dispute between the baker and the customer, and the recent “TattooGate,” where a customer shared her experience of being overcharged for a tattoo sketch that didn’t meet her expectations. TikTok’s culture encourages call-outs and exposes inauthenticity backed by its Gen Z and Millennial users, which can sometimes lead to intense criticism and negative reviews. Overall, this kind of content is primed for virality time and time again because though TikTok can be a space of community for many young people, it’s also primed for drama like any other source of interactive entertainment. (Business Insider)
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