Gen Z is influencing the attractions industry thanks to their digital-first lifestyle. When it comes to where this generation wants to explore the most, it’s important for brands to understand that they’re getting info from TikTok, their friend’s Instagram stories, and online reviews, as well as their own previous experiences. Because of Gen Z’s knowledge of (and fascination with) digital spaces, they’re looking for more immersive experiences—especially when it comes to the attractions industry. After being indoors for a few years, this generation is excited to return to theme parks more than any other gen. According to Josh Liebman, attractions industry expert and co-host of the “AttractionsPros” podcast, “the rate of change in customer experience will accelerate as Gen Z rewards the brands that engage them before, during, and after their actual physical visit.” (Forbes)
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