Toys R Us just dropped a 10-episode YouTube series titled “Geoffrey’s World Tour.” 

Toys R Us just dropped a 10-episode YouTube series titled “Geoffrey’s World Tour.” With this new series, Toys R Us is aiming to educate kids about different cities worldwide using child ambassadors who guide Geoffrey through their city and culture. Viewers can see Geoffrey the Giraffe travel to New York, Madrid, London, Hong Kong, and other cities to learn about food, culture, and more. The kid’s retailer announced that Geoffrey’s World Tour is the first production to be released by the new Toys R Us Studios, but they’re not stopping there. The company said it plans to make more live-action and animated series’ and is partnering with Nickelodeon “to make a branded content series debuting on Nickelodeon’s YouTube channel this Spring” that will feature a three-part series where a contestant will be asked trivia questions and compete in challenges based on Geoffrey’s international tour. While Toys R Us’ physical stores were not doing as well a few years ago, they’ve been working hard to revive their brand presence since filing for bankruptcy in 2017. Since then, they’ve been reaching consumers beyond brick and mortar and entering more digital spaces. Since then, they’ve been reaching consumers beyond brick and mortar and entering more digital spaces—which YPulse data shows is exactly where to find young consumers (and Millennial parents). (Retail Dive)