The partnership between Bud Light and trans activist Dylan Mulvaney sparked an alleged boycott across social media. The new campaign is designed to celebrate the one-year anniversary of Mulvaney’s popular series “365 Days of Girlhood” on TikTok. In a two-part video, Mulvaney is in a bathtub drinking from Bud Light beer cans, which are adorned with her smiling face. The content immediately sparked debate on Twitter with right-wing commentators igniting a #BudLightBoycott and users like @endwokeness posting a photo of the cans with the caption, “Bud Light is clearly clueless about who their target audience is.” But supporters of the TikTok star quickly shot back, and revealed the truth behind the campaign; @queensh$t tweeted, “…conservatives really think they are selling cans with Dylan [M]ulvaney’s face on them💀💀 Y’all never look into anything cause it was one can sent SPECIFICALLY to her as a way for her to talk about March Madness.” (Daily Dot)
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