Cannabis-infused beverage brand Drippy is teaming up with UnderCurrent Entertainment to expand their marketing reach. YPulse’s Health, Drugs, and Risky Behavior report shows that canna-infused food / snacks, juice / soda, and beer / wine are products Gen Z and Millennials say they’re interested in trying. Gen Z has been growing more sober curious when it comes to alcohol, but that’s not to say they feel the same way about marijuana. Our data also shows that over a third of 18-24-year-olds have tried / experimented with the herb for recreational use. Drippy’s recent partnership with media company UnderCurrent has already put out “Drippy Augmented Reality Filters” which have been opened over 1.2M times on both Instagram and WhatsApp. (Yahoo! Finance)
