Beautycounter is coming to Ulta online and in stores. The beauty brand known for their clean ingredients is expanding their reach this week across 500 Ulta stores. Their makeup and skincare best sellers, like All Bright C Serum, Dew Skin Tinted Moisturizer, and Reflect Effect Overnight Resurfacing Peel, will be highlighted as the brand celebrates their 10 year anniversary with their largest brand campaign to date, “Raise Up Beauty.” Young consumers have been becoming more conscious of clean beauty and have been looking for brands like Beautycounter who ensure ingredients that are both cruelty free and sustainably packaged. YPulse data shows that 66% of young consumers are more likely to purchase a personal care or beauty product that has a “clean” label on it. (Retail Dive)