Just how much has the “clean beauty” craze taken over Gen Z and Millennials’ product preferences? TL;DR: Clean beauty has become a huge trend, both as an aesthetic and a product type as brands tout transparency Clean beauty pertains to products that are safe, non-toxic, and clearly label its ingredients—and as the global industry is estimated to reach $22 billion by 2024, cosmetics and skincare brands are adopting it into their marketing to reach young shoppers The majority of young consumers are more likely to buy a personal care or beauty product that has a “clean” label on it We...