Just how much has the “clean beauty” craze taken over Gen Z and Millennials’ product preferences? TL;DR: Clean beauty has become a huge trend, both as an aesthetic and a product type as brands tout transparency Clean beauty pertains to products that are safe, non-toxic, and clearly label its ingredients—and as the global industry is estimated to reach $22 billion by 2024, cosmetics and skincare brands are adopting it into their marketing to reach young shoppers The majority of young consumers are more likely to buy a personal care or beauty product that has a “clean” label on it We told you about the beauty trends we think Gen Z and Millennials will be fueling in 2022, and while “loud” beauty and stick-on makeup (inspired by the 2000s and popular TV shows like HBO’s Euphoria) are expected to be hot this year, the “natural look” is still poised to be huge as well. YPulse reported last fall about the “clean look,” which is basically just Gen Z’s take on...
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