Ms. Rachel is a huge YouTube star to little kids, but her TikTok content is for parents and racking up millions of views. The kids entertainment icon is loved by all, and lately Millennial parents can’t get enough of her relatability. Ms. Rachel is donning her signature overalls in videos dueting with their posts, answering their questions, sharing parenting advice, and even comforting them. In one video called “Ms Rachel for Grown-Ups,” she directly addresses parents, asking, “are you okay?” and letting her adult viewers know that it’s okay to take care of themselves, too. She’s open about her own anxiety, and also makes fun of herself and how breaking out in song and saying “good jooob” is part of her personality now. In one of her most popular clips, with 22M views, she sits with social media creator and mom Elyse Myers, and can’t stop singing about how Myers is pouring sugar in her coffee and treating her like a toddler. (TikTok, Mother.ly)
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