Specsavers released a funny campaign for the lead-up to Valentine’s Day showing how awkward kissing with glasses can be. To promote contact lenses, the British optical chain released the video clip “Kiss Clash” showing couples with glasses trying to kiss. Of course, it’s awkward, hence the clip ending with the tagline “Don’t Let Specs Get in The Way of Kissing.” Valentine’s Day is around the corner, and with YPulse data showing almost three-quarters of European Gen Z and Millennials thinking Valentine’s Day is overrated, these gens might appreciate Specsavers’ humoristic touch. (The Drum)
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