TikToker Keith Lee’s food reviews are going viral and helping to revive small Vegas restaurants. For no cost, Lee is helping small businesses in the area who are struggling by giving honest ratings and reviews that viewers trust. Each of his reviews receive millions of views and his approval of a restaurant can change their lives overnight. Crowds have been seen lining up outside the doors of several small businesses including Southern Taste Seafood, a Las Vegas-based food truck that Lee’s fans were able to collectively raise over $30K for (in just 24 hours) after his review received over 6M views. Lee’s popularity even led him to team up with MrBeast, the most subscribed creator on YouTube, where they ate food together and shined a light on even more restaurants struggling restaurants. YPulse research shows young consumers trust influencers for recommendations the most and 23% of BIPOC Gen Z and Millennials say they’ve gone to a new restaurant after learning about it from an online celebrity. (NBC News)
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