It’s time for another metaverse concert, this time with a Super Bowl themed Saweetie performance in Roblox. The NFL has teamed up with Intuit for a concert premiering Friday, Feb. 10 at 7 p.m. EST featuring Saweetie in the Warner Music Group’s virtual Rhythm City. But for those who can’t make it, no worries, the virtual concert will occur every hour, on the hour until the day of the big game. The kid-friendly virtual event is hoping to bring attention not only to this year’s Super Bowl, but also female empowerment with an accompanying game set to teach young people about financial literacy. The game, Super NFL Tycoon, “will let players manage their own NFL team” as well as “manage cash flow, payroll, customer acquisition, taxes and other aspects of business management.” Users will also be able to access a portal allowing them to move between the game and concert, creating an experience bound to keep young viewers’ attention. (Marketing Dive)
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