Honda and Acura are targeting Gen Z and Millennials with a Topgolf partnership. Young consumers are the driving force behind Topgolf’s success and are huge fans of sports entertainment. The company says they “draw more than 30 million players every year — nearly half of whom are [Mi]llennial and Gen Z buyers. Both Honda and Acura have partnered with sports companies in the past, “including Honda’s longtime relationship with the NHL, Acura’s presence during the NCAA’s March Madness tournament, and both brands’ initiatives around motorsports.” Now, their status as the official vehicles of Topgolf is set to engage their huge Gen Z and Millennial player base. New Topgolf player activations will feature special game play offers and additional elements like “Honda and Acura vehicle test drives, vehicle displays and sweepstakes.” (AdAge, Marketing Dive)
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