Twitch is gearing up for this year’s Streamer Bowl, made for Gen Z more interested in esports than watching live games. For the fourth consecutive year, Twitch is pairing 16 streamers with NFL players who will go head-to-head in a Fortnite battle royale styled game. In a teaser for the event, Twitch tweeted, “On February 9th, catch all the dubs for our 4th annual tournament with streamer and NFL star duos, live from Phoenix, AZ. See you on the Battle Bus.” The game will be hosted within Twitch’s in-house channel, Twitch Rivals. YPulse’s Scouting Next Gen Sports Fans trend research shows that 32% of 13-39-year-olds say they would rather watch an esports competition rather than traditional sports games. (Tubefilter)
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