Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Nike is counting on Gen Z’s obsession with luxury. 

Jan 20 2023

Nike is counting on Gen Z’s obsession with luxury. The brand Gen Z finds coolest is focusing their efforts on China’s young consumers this year. Nike’s CEO told CNBC this week that “[the brand] saw a very good response from the Gen Z consumer who wants the most innovative products and wants brands that are globally relevant.” Nike saw Gen Z spent big this past holiday season and the brand’s chief financial officer said, “Gen Z demand for Nike products on the Chinese shopping site Tmall increased 45% on Singles’ Day.” They’re also shifting their sports product target a bit and plan on working with “Gen Z celebrities such as motorcycle racer Wang Yibo and freestyle skier Eileen Gu” rather than their typical basketball and running campaign content. YPulse’s most recent Luxury report shows Nike is a top luxury brand Gen Z wants to own. (Business Insider)