Young people just aren’t that into wine. Donning tees with sayings like “rosé all day” is stopping with Millennial moms. According to Rob McMillan’s annual State of the Industry report, U.S. wine sales are down annually for the first time in years. While expensive bottles still continue to sell, it’s the cheaper, $15 or less bottles that are taking a hit. The report found that “twenty-, 30- and 40-somethings think of wine as a special occasion drink, so they’re popping Champagne for celebrations and bringing bottles to birthday parties” and they’re no longer considering wine as an everyday, evening beverage. YPulse’s Nightlife and Drinking report data shows that 35% of Gen Z and Millennials 21-and-older drink wine and just 6% say they drink alcohol daily. (Barrons, Inside Hook)
