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Influencers sold billions in product recommendations in 2022. 

Jan 19 2023

Influencers sold billions in product recommendations in 2022. YPulse knows influencers hold enormous power these days, and young consumers are trusting them the most (especially for beauty recommendations). According to a report from LTK (formerly Liketoknowit), “18 million monthly shoppers bought over $3.6 billion worth of goods via its influencer affiliate links in 2022.” Top products included the “Dyson Airwrap, via a QVC link; Tarte’s Maracuja Juicy Lip Balm; the Elemis Dynamic Resurfacing Pad; and the Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara, via Ulta Beauty.” Clearly beauty was a dominating category for young consumers with fashion following close behind. In LTK’s Most Loved Awards, Lululemon’s “frequently sold-out” Everywhere Belt Bag, popular among Gen Z girls and Millennial moms alike, made the list, too. Other favorites include Stanley’s The Quencher H2.0 FlowstateTM Tumbler (40 oz.) and Our Place’s Always Pan. (ForbesGlossy)