Canned fish sellers are launching new products and gaining popularity on TikTok thanks to a growing demand from young consumers. 

Canned fish sellers are launching new products and gaining popularity on TikTok thanks to a growing demand from young consumers. According to data from Euromonitor International, “U.S. sales of canned seafood rose 9.7% to $2.7 billion in 2022.” During inflation, young consumers are looking for “novel but still affordable foods” which is prompting canned tuna brands to capitalize on the trend. For example, Wildfish Cannery out of Alaska is currently struggling to keep up with demands; Scout Canning, based in Vancouver, “said its revenues rose 82% to $4 million last year,” and they’re starting to partner with influencers on TikTok. More mainstream brands like Bumble Bee Foods LLC., found that their efforts informing young consumers that canned tuna can go beyond a sandwich are working. The hashtag #TinnedFish on TikTok has over 25M views with users sharing their favorite brands and recipes. (WSJ)