Fewer European Gen Z and Millennials are participating in Veganuary this year. 

Fewer European Gen Z and Millennials are participating in Veganuary this year. YPulse has surveyed young Europeans in the past two years to find out how they participate in Veganuary, and found that just 10% of 13-39-year-olds say they are participating in Veganuary this year, compared to 14% in 2022. The cost-of-living crisis might have to do with the decline in interest in Veganuary among young Europeans. With the price of basic products in supermarkets going up, young people have to make choices about how they spend their money, and they might not opt for a 100% vegan diet. (YPulse)