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Thanks to social media and inflation, Millennials are couponing more than ever before. 

Jan 17 2023

Thanks to social media and inflation, Millennials are couponing more than ever before. Remember TLC’s Extreme Couponing? Well now that lifestyle is a norm for Millennials. Even if they missed the show growing up, current inflation rates have made couponing a hot social media trend, with young consumers sharing tips in viral videos on how they use coupons to save money. On TikTok, the hashtag #Coupon has reached 913.4M views and has budget-savvy influencers sharing their best tips and tricks (but not the old magazine-clipping way obviously). A whole community of coupon content creators like Kiersti Torok and Star Smith have amassed thousands of TikTok followers and note how, “People can really save so much time now doing it on their phone…I know plenty of people who have never touched a paper coupon.” (Insider)