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TikTok is updating their Creator Marketplace with a new Talent Manager Portal. 

Jan 14 2023

TikTok is updating their Creator Marketplace with a new Talent Manager Portal. The platform is helping talent managers “oversee, execute and analyze the brand opportunities and campaigns being presented to their clients.” The new service is in its alpha testing phase and while the current participators are unknown, TikTok assures that managers who are given creator authorization can log into the Creator Marketplace “to manage deal flow, negotiate contracts on behalf of their talent, handle the creative feedback and review various reports and metrics about a campaign’s performance.” This addition to the creator space will allow “celeb level” influencers to have their talent managers access their brand inquiries and deals through the portal rather than do it themselves. More Gen Z and Millennials have the desire to become creators on the app and YPulse’s New Content Creators research found that the majority of young consumers are nano-creators, and 74% would be excited if a brand wanted to use their content (credited) in their marketing / ads. (TechCrunch)