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The unstoppable rise of “day in my life” content is just main character energy on film. 

Jan 09 2023

The unstoppable rise of “day in my life” content is just main character energy on film. “Day in my life” vlogs have been popular for years, first on YouTube, and now sensationally so on TikTok. And while the genre has been met with heavy criticism claiming these videos only show the lives of the uber-privileged (predominantly White) “skin care-salad-girlies,” others argue it’s quintessentially Gen Z to romanticize the completely average day of a completely average person. But that doesn’t negate the fact that having the time to film every action of the day is a lift in itself, and the sheer amount of activities they complete is a feat of productivity viewers will aspire to (and parody). YPulse data shows Gen Z and Millennials do what they can to boost their Main Character Energy, and “day in my life” videos are the trendiest way to feel it right now. (Vox)