Old Navy is tapping Kenan Thompson for a video series “invoking Kindergarten Cop.” 

Old Navy is tapping Kenan Thompson for a video series “invoking Kindergarten Cop.” To reach Millennial parents, the brand is taking a family-centered entertainment approach rather than relying on typical ads. In their “Lil Interns” miniseries, described as a mix between The Office and Kindergarten Cop, SNL star Kenan Thompson finds that his new internship position at Old Navy’s corporate offices was actually designed for kids and “each of the six episodes explores a different business function at the company, like human resources, finance and marketing.” With a growing demand for video streaming content, more brands are using entertainment as an alternative to “a growing aversion to traditional advertising.” This method also makes brand content relatable and repostable—and YPulse’s Ad / Marketing Effectiveness report shows that Millennial parents are more likely than non-parents to reshare an ad. (Marketing Dive)