Cash App is “doing it for the culture” with BIPOC partnerships that are connecting with Gen Z users. 

Cash App is “doing it for the culture” with BIPOC partnerships that are connecting with Gen Z users. Cash App is ranked among Gen Z’s top fifteen brands they consider to be “cool,” according to YPulse’s Decoding Brand Affinity report. Part of that has to do with the app’s ads that have been connecting with Gen Z and BIPOC audiences with content featuring celebs they love, like Kendrick Lamar, Megan Thee Stallion, and Serena Williams. The fintech app found that “59% of Black Americans have used Cash App” and YPulse’s Fintech report data shows that 55% of Black Gen Z and Millennials say they use Cash App compared to 35% of White / non-Hispanic young people. The app has been “leaning into its organic brand awareness among Black users as it broadens its offerings to include bank accounts, debit cards, and stock and Bitcoin trading services.” (Fast Company)