New research suggests that Gen Z is on track to become the most charitable generation yet. According to Classy’s new “Why America Gives” report, Gen Z and Millennial donors “reported being almost two and a half times as likely to increase their donations this year compared to 2021.” Gen Z specifically is more likely to donate to the causes they support simply because they feel it’s the right thing to do. These top causes include the “environment and animals, health and disaster relief.” Plus, they’re redefining how they like to donate, like giving to more individuals and “grassroots-type movements” over established charities. Almost half (43%) say they have given to a personal cause on platforms like GoFundMe this year. YPulse’s Causes/Charity & Activism report shows that 49% of young people have donated money to a charity organization this year—and most believe that their generation can make the biggest difference in the world when it comes to social change. (Forbes)
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