Millennials in Japan are sharing their culture’s traditional health benefits worldwide. 

Millennials in Japan are sharing their culture’s traditional health benefits worldwide. According to The Japan Tea Export Promotion Council, “matcha [green tea] accounted for nearly 70 percent of its $94 million in tea exports between January and August 2022.” Japan has a deep-rooted history in the health benefits of tea, going back thousands of years, but now it’s going mainstream across the globe. Over the last several years, there’s been an increased interest in Japanese teas including matcha and sencha among Millennial foodies. A 2021 review of matcha found that, “with regular consumption, the beverage might support the body’s efforts to maintain health and prevent disease…[and] have effects such as improved memory and cognitive function and reduced stress and inflammation.” (Newsweek)