Honda is reaching Asian Americans with campaigns in multiple languages. To promote their new CR-V hybrid, Honda is tapping into the brand’s (and specific vehicle’s) largest demographic—Asian American families—by including ads in English, Mandarin, Vietnamese, and Korean. In order to reach young consumers, they’ll spotlight the ads on Spotify, Vevo, and short clips on TikTok. The ads feature Asian American families taking a road trip in the CR-V while voiceovers play in the various languages. YPulse’s Representation in Action trend report data shows that 67% of Asian Gen Z and Millennials say they would think more positively about a brand if they created an ad in a language other than English. (Marketing Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
