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There’s a growing demand for genderless fashion among young consumers. 

Nov 23 2022

There’s a growing demand for genderless fashion among young consumers. Gen Z wants fashion that doesn’t adhere to traditional gender norms and indie designers are emerging to create more space for neutral clothing in the industry. More people in the LGBTQ+ community are pointing out that brands who release gender neutral collections are often just making men and women’s clothes as plain lose fitting garments that honestly resemble potato sacks. Small designers are coming in to fix the “brown sack” problem with brands like Doublesoul and Peau de Loup, which partnered with Urban Outfitters over the summer. YPulse’s Gender Blur trend research found that Gen Z is more likely than Millennials to say “they have characteristics of both genders,” and are also more likely to have actually purchased gender-neutral clothing—it’s in their top ten ranking of fashion trends they’re interested in. (Glossy)