As the year comes to a close, predictions about major trends for 2023 are rolling in. 

As the year comes to a close, predictions about major trends for 2023 are rolling in. A report from consumer intelligence firm Talkwalker and customer engagement platform Khoros shows that the “end of cookies” is coming to websites thanks to consumers’ growing frustration with the privacy issue. On social media, more multi-sensory experiences are inevitable—and brands will be looking to connect with consumers in unique formats. This means social shopping will also continue to grow, but it’ll definitely experience some ups and downs as the U.S. still lags behind China in social commerce. In terms of young consumers’ interests, there will surely be more of a demand for sustainability efforts from brands. The environment is continuing to be a top concern for Gen Z and Millennials and they’re not tolerating brands who greenwash. (Digiday)