Adidas is debuting a premium plus size collab with 11 Honoré. The Dia and Co. owned brand is known for their luxury fashion labels for all sizes in a range of styles and now they’re focusing on sportswear with Adidas. The collab includes 14 pieces of athleticwear “in earthy hues, ranging from onesies and corset bras, to tees and sweatpants offered in sizes 1XL to 4XL.” The looks take inspo from the Northern Lights and are adorned with patterns that replicate the lights’ “diffusion and reflection,” but the collab’s main focus is size inclusivity. 11 Honoré’s Instagram features diverse models showcasing the collection and YPulse research shows that 70% Gen Z and 63% of Millennials say featuring models with a range of body types in an ad would make them think positively about a brand. (HypeBae)
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