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TikTok is on track to rival Meta and Snapchat’s ad revenue success. 

Nov 15 2022

TikTok is on track to rival Meta and Snapchat’s ad revenue success. Gen Z’s favorite social platform has doubled their ad revenue from last year, bringing it to almost $10B. Brands big and small are finding that their TikTok ads are reaching much larger audiences than Instagram and Facebook. For example, Tiffany & Co. released an ad on Instagram with Beyoncé covered in jewels that received 1.6M views, but their TikTok video featuring “social media personality Kate Bartlett talking directly to viewers from a bathroom and then trying on small trinkets at a Tiffany store” attracted 5.2M views. YPulse research shows that casual ads are growing more popular with 76% of young consumers saying brands should make ads that fit in with what’s already on their feed. (NYT)