TikTok is known for fostering niche communities and a new one is on the rise with live sleeping. YPulse’s recent trend report The TikTok Effect shows that Gen Z and Millennials’ top reason for visiting the app is for entertaining content—and apparently even sleeping falls into that category. TikTokers who record themselves sleeping on livestreams are finding the business to be quite lucrative. Streamers like Jakey Boehm and Duane Olson are generating as much as $35K a month by hosting these livestreams, but most of their income comes from users who send “gifts.” For example, Boehm (who has over a million followers) allows viewers to send him virtual gifts that trigger sounds and lights in his bedroom, giving the viewing experience more of “a voyeuristic videogame quality—with anonymous watchers paying to startle Mr. Boehm awake as if he were a game character.” His audience finds this amusing and they continue to pay a few dollars or up to $380 to set off various alarms and even the “Chrissy, wake up” sound bite from Stranger Things, which was a popular audio on the app. Others find these sleep streams to be relaxing and help them prepare their own selves for bed. (WSJ)
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