In more TikTok news, the platform is secretly scoring influencers in preparation for their new business endeavor. Sponsored content on the app has been a way for brands to reach addicted scrollers and TikTok has even launched specific tools that have made sponsored content a normal part of the app. The app recently shared an interface with potential business partners where creators are sorted into certain categories based on their influence, amount of content they produce, how successful their content is, and how much their videos fuel sales. They’re also ranked on how collaborative and consistent they are when working with brands. These insights have created an opportunity for TikTok to venture into TikTok Shop, a new tool designed to feature and sell products directly on their own site. YPulse’s The TikTok Effect trend report data shows that TikTok is the top place young people last saw an ad that made them want to buy something. (Gizmodo, MarketWatch)
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